Continuing from April, there were sustainable efforts galore in May too. Now, even rivaling brands like Adidas and Allbirds shake hands when it comes to circular innovations that are best tackled together. Brands and retailers continue offering consumers more sustainable choices and it is heartening to see that young designers have more choices too when it comes to finding sustainable fashion courses or information about being more environmentally conscious. Last but not least, the number of podcasts on the subjects also rose with listeners being spoiled for choice. This month, FashionUnited is highlighting 28 sustainable initiatives that were presented in May 2021.
Collaborations & Projects
Photo: LVMH and UNESCO
LVMH and UNESCO MAB (Man and Biosphere) recently announced the launch of a joint project to combat deforestation in the Amazon, which is a major threat to the region’s precious ecosystems.The initiative is part of the Group’s own program LIFE 360 (LVMH Initiatives For the Environment), through which it is committed to contributing to the rehabilitation of five million hectares of habitat for flora and fauna across the world and to limiting the environmental impact of its activities.
Fast fashion retailer Primark has partnered with innovative sustainable textile producer, Recover on a new leisurewear collection for women made using recycled materials as part of its Primark Cares range.
- Vitamin A and Misha Nonoo launch sustainable summer collection
- Asos and Fashion-Enter team up with Kornit Digital
- Rosie Assoulin announces partnership with HIM Co
Brands & Retailers
Polish underwear label Kust has launched a sustainable swimwear collection made using recycled materials. The premium menswear brand has made the collection using Econyl, a recycled nylon made from regenerated fishing nets and other waste found in the ocean.
- Boohoo launches collection made with recycled materials
- H&M launches swimwear collection from recycled polyester
- Animal relaunches with eco-friendly offering
Rival sportswear brands Adidas and Allbirds have unveiled the first product from their collaboration, Futurecraft.Footprint – a low carbon running shoe. The sportswear companies have partnered up and shared proprietary technologies and material innovations, as part of both companies goals to reimagine a lower-emission design process and make a performance running shoe with no carbon footprint.
- Timberland launches first products made with community cotton
- H&M collaborates with Good News for sustainable unisex trainer
Photo: Sustainable Apparel Coalition
H&M has launched the first version of the Higg Index Sustainability Profile across its online stores in Europe and the US, sharing performance scores on the environmental impact of materials used to create its products.
- YNAP joins The Prince of Wales’s Sustainable Markets Initiative
- LVMH releases first comprehensive social and environmental report
- Puma to make 90 percent of products with more sustainable materials by 2025
- Diesel reinforces sustainability with ‘Diesel Library’ initiative
- Lenzing invests 200 million euros in Asia for group-wide climate neutrality
- Zalando launches diversity and inclusion strategy
- Fashion CEOs set sustainable priorities as gaps between goals and action remain
Swedish slow fashion brand Asket has opened its first physical store in Stockholm on Saturday, 22nd May 2021. Launched in 2015 as an online-only D2C brand, Asket has used its online presence to spearhead transparency and accountability and now wants to bring this same approach to physical retail.
- H&M launches its first rental service in the US with ONE/SECOND/SUIT
- Vinted launches in Canada following 250 million euro fundraising
Companies, Education, Events & Awards
Photo: Fashion for Good
As announced at the beginning of the year, global sustainability initiative Fashion for Good has been looking for creatives for its talent project Grow, a three-month program that will start in July 2021. Now, six young creatives have been selected and presented to the public: four fashion designers – Frederieke Broekgaarden, Charlotte Bakkenes, Huong Nguyen and Eva Sonneveld – as well as content creator Christian Mpamo and copywriter Zainab Goelaman.
- Fashion for Good launches Sorting of Circularity project
- Wardrobe Crisis Academy launches online sustainable fashion course
Photo: Wardrobe Crisis Academy
Wardrobe Crisis Academy is launching a six-week introductory online course designed to “shake up” sustainable fashion education. The sustainable fashion platform states it is targeting broader sustainable fashion education with its online course, describes as “accessible” and “engaging” to offer a foundational knowledge of the issues driving sustainable and ethical fashion today.
- Submissions open for Tom Ford plastic innovation prize
- Fashion District shortlists ten tech start-ups for Manufacturing Futures 2021
- How Denmark wants to become a circular frontrunner
- Plastic bag price in England to double form May 21
- 2021 is the year of the Creative Economy for Sustainable Development
- Podcast: The Glossy Podcast interviews Saucony president Anne Cavassa
- Podcast: Fashion is your Business interviews CEO Kim Castellano
- Podcast: The Wardrobe Crisis interviews textile designer Ýr Jóhannsdóttir
- Podcast: Conscious Chatter discusses reimagining the term ‘seasons’
- Podcast: Conscious Chatter speaks to designer Mikaela Clark
- The Glossy Podcast interviews Andrea Alvares about conscious consumerism
- Video: Adidas ‘End Plastic Waste’ campaign
- Video: H&M discusses the meaning of circular fashion
- Video: H&M discusses circular fashion part two
- 36 Sustainability efforts of the fashion industry in April 2021