The footballer has joined an underwear collective, as Victoria’s Secret chases the activism bandwagon
After a rocky couple of years, dogged by controversy, it was inevitable that one-time lingerie giants Victoria’s Secret would undergo a “rebrand”. And here it is, although I’m not sure if anyone anticipated the infamous catwalk Angels being transformed into “The VS Collective”. It sounds as if they spend their free time handing out flyers for rent strikes or bickering about how to run their permaculture co-op.
The Collective is “an ever-growing group of accomplished women who share a common passion to drive positive change” and includes US footballer Megan Rapinoe, the Chinese-American free skier Eileen Gu and model, Vogue cover star and “body advocate” Paloma Elsesser. “At Victoria’s Secret, we are on an incredible journey to become the world’s leading advocate for women,” said the company’s CEO, Martin Waters, who also announced the funding of scientific research into the treatment of women’s cancers. In a very 2021 move, they are launching a podcast.