Newly launched Flitzy is targeting “mini trendsetters” with its
collection of grown-up fashion, hair and jewellery accessories for kids
aged over 3 years old.
Flitzy has been designed to celebrate uniqueness and empower self-worth,
and places the happiness and wellbeing of children at the heart of its
brand with its six core values – unique, love, share, create, kind and
The accessories brand has three “Flitzer” categories: ‘fun’ for those
trendsetters who love to wear bright colours; ‘fashion’ for those who love
to create their own style and look for unique pieces; and ‘fancy’ for girls
who love products that sparkle and want to treasure all of their favourite
For hair, there are ombre hair scrunchies, alice bands, clips and fake
multi-coloured hair, while the jewellery collection offers necklaces with
flower, butterfly and heart charms, as well as earrings, bracelets and
Flitzy also offers ‘Believe Beads’ that include positive words such as
kindness, courage and bravery and positive affirmations like ‘I believe in
myself, I believe in my friends’.
The brand also has subscription boxes, which features “fun and glitzy
treats” from seasonal jewellery and accessories to games and experiences,
worth over 50 pounds. The subscription boxes drop four times a year.
To launch the brand, Flitzy has teamed up with YouTube star ‘Like
Nastya’, who has created a range of unique jewellery and accessories
inspired by her style and her own subscription box.
Image: courtesy of Flitzy